what to big marketing companies look for in a resume
Digital marketing moves very quickly, and as a modern marketer, yous're probably gaining new skills by the handful. Just what marketing skills capture an employer's eyes in 2015? What sets their hearts a-thumping? What makes them say, "We demand to hire this one!"
Today nosotros're sharing 14 enticing marketing skills to add to your resume in 2015! (And if you're looking for a job now, cheque out our jobs folio. We're hiring!)
1. Content Marketing
Content marketing is inescapable in today'due south digital marketing landscape. It'due south like what the Spice Girls was to the xc's. Brands have realized that they demand to be producing a steady stream of high-quality content in club to attract their audiences.
Nosotros're in a pretty frightening content cyclone; with many blogs pushing out several posts a day, there's zippo risk we will ever read most of what is published on the web. Still, you tin capitalize on this mighty content race by marketing yourself every bit a content mastermind. (If you lot're in the B2B aka business-to-business globe, cheque out our seriously comprehensive guide to B2B content marketing.)
2. CMS Feel
Since nearly all businesses publish content with the help of a Content Management Arrangement (CMS), noting some CMS experience on your resume is always a smart move, especially if you lot're applying for a content marketing job. WordPress and Drupal are two common examples of content management systems y'all may want to become you hands dingy with. Put this on your marketing skills listing and you'll exist sure to become noticed.
3. CRM Skills
Businesses are also looking for experts in Customer Relationship Management (CRM) software, which serves as an essential tool for virtually any company. CRM software is used to organize and manage customers' various interactions with a company. CRM software helps bridge the gap betwixt sales, marketing, and customer service. Pop CRM software includes Salesforce and Oracle.
4. Mobile Marketing
Mobile is on the rise and no one is powerful plenty to stop it. If mobile marketing were Godzilla, we'd be pretty screwed right about now.
It's estimated that 60% of mobile consumers employ their mobile phone every bit their primary (or but) device for accessing the internet, and over one-half of e-commerce traffic is driven by mobile devices! Understanding the mobile marketing landscape volition brand y'all a hero in the eyes of employers, so be sure to show this off on your resume.
5. Lead Nurturing
Every bit companies say sayonara to hard sales tactics and cold calls, they increasingly look to lead nurturing as a better sales solution. In the B2B world, almost client relationships today begin with content offers, then continue on with lead nurturing through the sales funnel. Lead nurturing is in super high need, then employees with experience in this area should be sure to note it on their resume's marketing skills list and LinkedIn profiles.
Show that you understand the lead nurturing model and that you accept some cognition of how various types of content (from ebooks to webinars) can be crafted to serve specific audition needs.
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6. E-mail Marketing
Email marketing isn't new, simply it'due south nevertheless one of the near effective means to market products and services. Newsletter signup boxes are commonplace on about all blogs, and brands are hungry for employees who tin can assistance them grow, retain, and delight e-mail subscribers. They're looking for employees who understand open up rates, A/B testing, and email lead nurturing. If yous can get practise with electronic mail marketing, wear these skills like badges of honor.
seven. Mastery of a Full Marketing Arsenal of Tools
Businesses are looking for marketers who are masters of industry tools. You need to know which weapons will help you conquer whatsoever given space, making you every bit powerful as Robert Baratheon with his warhammer (give me a interruption, the new flavour is simply a couple weeks abroad).
Information technology'southward hammertime! [Art by Alex Maxwell ]
Brush upwardly on your marketing weapon armory with tools like:
- Social Media Marketing Tools. Tools that can aid manage your various social media accounts and measure your effectiveness. Pop examples include HootSuite, Buffer, and Facebook/Twitter/Google/Pinterest built-in analytics. (Check out our mega-list of 99 online marketing tools here!)
- Productivity Tools. A healthy knowledge of productivity tools shows that you're motivated and skilled at time management. Pop tools include: Evernote, IFTTT, and Google Alerts. For more, check out our list of awesome productivity tools.
- SEO Tools. Resources to help you lot target relevant keywords and measure out your link-building efforts. Some pop tools include Google Keyword Planner, Open Site Explorer, Ahrefs, and of grade our ain keyword tools.
- Image and Design Tools. Apps and software that tin aid you create blog images and valuable visual content to capture the attending of your audience. Popular tools include Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator.
- Email Tools. Programs that can help yous manage email more finer and measure open up rates, clicks, and conversions for various electronic mail lists. One popular example would be MailChimp.
If you have experience with these tools (or tools that are similar), be sure to add together it to your marketing skills resume. Employers want new hires who know how to use the tools they love.
eight. Video Production
There has been a huge upsurge recently with video product. Brands are recognizing that video is a very engaging and compelling form of content that tin can exist used to a company'due south advantage.
Any experience in video production, editing, and even video blitheness is highly coveted. All-time of all, you tin brush up on some of these skills yourself if you've got a bit of spare fourth dimension. Set up your own YouTube channel and get filming!
9. Paid Social Media Advert
In an age when you lot tin can pay for likes and promote your Twitter posts, competition is heating upwards in the social loonshit, and businesses know that working with paid opportunities is the all-time (and quickest) manner to get ahead. They need experts in paid social advertising – and their need is your opportunity!
How exercise you get these skills? Experiment with your own paid social media campaigns. If y'all have your ain blog or website, use them as social advertising guinea pigs (although you'll accept to deal with the smell). You can starting time mini-campaigns for relatively inexpensive, and it will get you familiar with all the ins and outs of paid social advertising. This experience looks stellar on your marketing skills list.
x. UX Design
User experience design (UXD or UED) is another i of those fast-growing fields where employees are constantly in need. Businesses know that their product needs to exist smooth and streamlined, and they are chomping at the bit for skilled UX designers who can help create an intuitive, natural product experience for users.
Whether for apps, software, or site design, UX is X marks the spot on your search for prime marketing skills!
11. Information Scientific discipline
Businesses are beginning to become freaked out past how much data they take at their disposal. From conversion tracking cookies, social media responses, and video views to GPS data and app activeness, the sheer quantity of large data companies have access to is mind-boggling.
That's where you come up in – the data analysis expert who tin can aid sort, organize, and, most importantly, extract significant and actionable insights from these huge data landfills. In order to be a data scientist, y'all'll need to be madly in love with math and be a truthful numbers guy. If you've got the goods, you tin can be certain businesses will be knocking at your door (or even breaking information technology down).
Scary, scary math – not for information scientists though!
12. Data Visualization
Going paw in hand with the statistical analysis coiffure, brands also want to be able to share some of their information insights with their key target audiences.
However, most of us don't perk upwardly at the thought of combing through spreadsheets for that eureka moment. That's where data visualizers come in – they help reformat valuable, insightful data into visual graphs, charts, and graphics that make those numbers easier to assimilate. Data visualizers are utilized to create powerful, data-driven content that is highly-seasoned to users (infographics are a prime example). Data visualization mastery is in high demand, so be sure to detail your knowledge on your marketing skills resume.
Infographics from Visual.ly
13. HTML, CSS, and Other Coding Languages
Knowing some basic coding has always been valuable, but today yous'll get a big bonus as a marketer with a little coding skill. Engineers and coders are valuable commodities, and they won't gladly be spared to fix the padding on your tables and align your text properly.
Proving you lot know at least some very basic HTML and CSS skills shows that you can cocky-correct your own hiccups with a bit of finagling. If you're beyond the basics, fifty-fifty improve!
14. Consumer Behaviorist
Brands realize that individuals make purchasing decisions based off of their feelings and emotional cues. It's why advertisements like the Budweiser Super Basin puppy ads are and then successful.
Every bit businesses seek to amp upward the emotional storytelling and strengthen consumer bonds to brands, they want experts who empathize consumer behavior and can assist figure out what makes their central audiences tick.
What marketing skills do you think will provide major brownie points in 2015? If you're an employer, what skills are you lot looking for in a new hire?
Here'south a summary of the top fourteen marketing skills nosotros think y'all should add together to your resume:
- Content marketing skills
- Content management system (CMS) experience
- Client relationship management (CRM) skills
- Mobile marketing skills
- Lead nurturing skills
- Email marketing skills
- Feel with a host of marketing tools
- Video production and editing skills
- Social media advertizing skills
- UX pattern
- Data science
- Data visualization
- Coding skills
- Consumer behavior insights
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Source: https://www.wordstream.com/blog/ws/2015/04/07/marketing-skills
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